What is Sponsorship?

byadamseaman

Perhaps one of the least understood capacities of the Positive Leadership model is Sponsorship. We see sponsorship all the time, but we may not recognize it as such. Sponsorship is about holding up an idea, cause, person, etc. as important. When we sponsor something we are connecting ourselves to it and lending it our credibility. Often, we aren’t very deliberate about the things which we sponsor.

I thought was a moving portrayal of Sponsorship. It’s the actor Joseph Fiennes (brother of actor Ralph Fiennes). He’s giving a speech after a visit to Angola. It’s just 4 and 1/2 minutes, but here’s an example of someone using his social force to bring attention to an issue that’s important to him.

I like using video clips of other people to illustrate what the capacities look like. It’s one thing to read about it in my chapters. I also realize that many of you need more than “theory.”

http://www.youtube.com/watch?v=EX1EggUHfSc

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byadamseaman

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